Webinar Information

PROGRAM AT A GLANCE
It is challenging enough to develop and implement a business continuity program, but sustaining it requires some skill in marketing.  Every organization must market to survive.  Marketing is the pursuit of whatever or whoever it is that provides the sustenance for the program.  “Whatever” might be the depth and breadth of the program and then the appropriate staffing and funding necessary to sustain it.  “Whoever” are the myriad stakeholders - from fellow employees to the boss to executive team to the board.

We will explain why marketing must be part of the business continuity program, and will provide marketing techniques and tips on what you can do during all stages of the BCP lifecycle. We’ll even touch on how to work with your Marketing Department to use your BCP as marketing advantage.  The forum format allows you to ask questions and get answers!

Leading the webinar is the R&A's founder, Irene Rozansky. Ms. Rozansky, an international speaker, coach, author and consultant with an extensive background in strategic planning, business operations, business continuity, crisis management, and organizational change and communications. For over 20 years Ms. Rozansky has helped scores of enterprises prepare for, mitigate, and successfully avoid and/or recover from critical events. Her vast experience encompasses small to large businesses and not-for-profits throughout the world.

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WEBINAR DETAILS AND DIAL-IN INFORMATION
Dial-in instructions for the audio portion of the program as well as the URL, password, and code for accessing the webinar and webinar materials will be emailed to you once your registration is complete.  If you are unable to receive your materials via email, please notify us at info@raconsulting.net upon registration and we will mail the information and materials to you.
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CEU
We will provide documentation to assist you in receiving applicable CEU credits for attending this webinar for DRI International.  Please contact us (info@raconsulting.net) if you are interested in receiving CEU credit for any other association.
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With over 20 years experience in the BC/DR/CM industry, R&A’s consulting services will enhance your success in minimizing down time and recovery costs, while maximizing your ability to continue serving the customers and employees who rely on you.